ASYII /əˈsiː/ was born from a need for gentle comfort.
One of our founders has sensitive skin – scarves always left her red and irritated. Then she found a silk scarf her mother gave her years ago, before she left for design school in Europe.
Putting it on changed everything. Light, breathable, soft as a second skin. No itching. No discomfort. Just pure comfort – and with it, the quiet feeling of her mother's care, wrapped around her.
That moment became ASYII.
But a brand isn't built on a moment alone. It's shaped by the people who walk beside you.
Ana was one of those people. A woman of grace and grit who quietly inspired our founders during their years in London. She had a way of turning doubt into growth, and ordinary days into something meaningful. She often introduced our founder as both her friend and her 'adoptive' daughter – a gift of belonging we carry with us still.
That spirit – her quiet confidence, her intent to live deeply – became the heart of ASYII. In her honour, we named our guiding muse 'Ana'.
She represents every woman who chooses to move at her own rhythm, to find beauty in simplicity, and to dress with purpose. The quiet voice within that whispers: pause, breathe, choose joy.
We believe that spirit lives in you, too.
Discover Your Rhythm. Explore the Chapters.
Each season, we explore a new chapter of this intention through our collections – companions for a life lived by design, not by default.
Get to know us
Founded by women, driven by empathy, excellence and integrity. We create silk scarves that are like a quiet hug – celebrating beauty and meaningful connection.
Take care of us & our planet
Oeko-Tex® certified silk, ethically made in Intertek-verified facilities. Gentle on your skin, kind to the earth. Hand wash to keep your scarf a lasting companion.
And look quietly radiant
Designed for life's beautiful moments, our scarves bring subtle elegance to any look. Explore our collections and find the piece that speaks to your story—join us in wearing something that feels as good as it looks.